👋Hi, I'm Nuriy Arisa
Lead Product Designer (UX/UI) driven by curiosity, empathy, and thoughtful design.
I create intuitive experiences for complex systems, turning technical workflows into products that feel human and effortless. Currently designing enterprise and data ecosystem tools at Ørsted ⚡
or connect with me on LinkedIn 🐾
Featured Works
I’ve designed across different kinds of products. From enterprise tools that support engineers and data teams, to websites that connect businesses with people, and design systems that help teams build with consistency and clarity.
Each project below reflects my approach to turning complexity into clarity, balancing business goals, user needs, and collaboration.
Enterprise UX / Internal Tools
Designing intuitive internal products that make complex engineering and data workflows feel effortless.
From improving usability for technical users to aligning design with system logic, I focus on clarity, efficiency, and collaboration.
Projects:
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Wind Turbine Loads Analysis Tool (2025) – Simplifying load analysis and sensor data workflows.
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SEEK Hirer Platform (2022) – Improving employer-side hiring flows.
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RedTix EMS (2018) – Redesigning internal content management for event organizers.
Website & Brand Experience
Designing web experiences that connect business goals with user needs. Blending clarity, accessibility, and brand storytelling.
Each project involved shaping IA, improving usability, and collaborating with developers for consistent delivery.
Projects:
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RedTix Website (2018) – Led redesign of AirAsia’s event ticketing site across Asia.
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Bakehouse Website (2017) – Built a unified brand and project showcase platform.
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Aquila Network Website (2017) – Designed a professional B2B blockchain site with trust and clarity.
Design Systems & Team Enablement
Building scalable systems that bring structure, consistency, and collaboration to design.
From components to documentation, I create design foundations that empower teams to deliver cohesive, accessible experiences.
Projects:
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Ørsted Website Components (2024) – Unifying Ørsted’s website components into a single, maintainable design file for consistent and scalable implementation.
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RedTix Design System (2020) – First internal design system, improving collaboration between design and dev teams.
Career Journey
A quick look at how my design journey evolved. From start-up hustle to enterprise UX leadership.
2022 – Present / Ørsted – Lead UX Designer
Leading UX for enterprise and data ecosystem tools, simplifying engineering workflows and improving collaboration.
2021 – 2022 / SEEK Asia – Product Designer
Designed hiring tools that improved recruiter efficiency and platform engagement.
2019 – 2021 / AirAsia RedTix – Design Manager
Built the RedTix Design System and led UX for the event management platform.
2018 – 2019 / Bakehouse Venture Builder – Senior UI/UX Designer
Delivered end-to-end UX for startups across Asia and Europe.
2017 – 2018 / Bakehouse Venture Builder – Junior UI/UX Designer
Created websites and digital experiences for clients like Aquila Network and Drop Coffee.
2017 (Intern) / Fresh Futures Consultant – Creative & UI Intern
Designed mobile app concepts and digital marketing assets.
From start-up hustle to enterprise UX leadership,
each chapter taught me to turn complexity into clarity,
one design at a time.
About Me
I’m a curious designer who loves solving complex problems through structure and empathy.
With over 9 years of experience across UX, UI, and design systems, I’ve worked with cross-functional teams to create products that balance technical complexity with human clarity.
I believe good design happens when people, data, and purpose align.
